Pop Culture

Why Millennials Want Brands to Be More Authentic… And Why It Matters

Jun 7, 2018 | Advertising & Marketing, Blogging, Blogs, Branding, Millennial Advertising, Pop Culture, Social Media

They tune out every single television commercial. Billboards are nothing more than visual obstructions blocking their otherwise unhindered views of scenic roadways. In their 20 years of using the Internet, they’ve never actually clicked a banner ad. Sales circulars go...

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