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What’s a Brand Strategy And Why Do I Need One?

What’s a Brand Strategy And Why Do I Need One?

Jun 12, 2018 | Advertising & Marketing, Branding

Branding should be one of the primary focuses of your company’s marketing efforts. Writing an effective brand strategy gives your business a leading edge in increasingly competitive market. But what exactly is “branding” and how does it affect a small...
Why Millennials Want Brands to Be More Authentic… And Why It Matters

Why Millennials Want Brands to Be More Authentic… And Why It Matters

Jun 7, 2018 | Advertising & Marketing, Blogging, Blogs, Branding, Millennial Advertising, Pop Culture, Social Media

They tune out every single television commercial. Billboards are nothing more than visual obstructions blocking their otherwise unhindered views of scenic roadways. In their 20 years of using the Internet, they’ve never actually clicked a banner ad. Sales circulars go...
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