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As marketing professionals, we often come across the same predispositions when discussing social media marketing with our clients. While social media marketing is a newer practice compared to traditional marketing and advertising strategies, it holds vast,...

Viral. Trending. We all want the content we share on social media to gain notoriety (for good reasons) but is there a science behind making this happen?3 Not exactly. Social Media marketing is far more of an art that’s adapted from science. We compile heaps of data...