By: Mackenzie Maxwell On: January 07, 2016 In: Advertising & Marketing, Social Media, Web Design Comments: 0

  January is the month of new beginnings. This time of year, you’re likely to hear a lot of admirable personal resolutions. Everyone around you promises to hit the gym more, eat cleaner, be a better friend, or make other personal strides. These are all wonderful goals, but what...

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By: Mackenzie Maxwell On: December 10, 2015 In: Advertising & Marketing, Branding Comments: 0

These days, advertisers are spending 500% more on reaching Millennials than other demographics. That’s right – 500%. With this illusive demographic eating up so much of the world’s advertising dollars, there are bound to be a few mistakes here and there. And when mistakes are made while trying to...

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By: Mackenzie Maxwell On: November 12, 2015 In: Advertising & Marketing Comments: 0

Starbucks has switched to red cups, there’s a chill in the air, and it’s dark outside before 6pm. You know what that means; it’s time for businesses to start rolling out their holiday marketing. Before you get started, however, it’s important to know what to expect from this season....

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By: Mackenzie Maxwell On: October 15, 2015 In: Advertising & Marketing, Branding, Pop Culture Comments: 0

  Mixed Martial Arts (MMA) is quickly becoming one of the biggest sports in the United States and around the world. In fact, while the NFL, MLB, and NBA have suffered losses is their fan base, the UFC – MMA’s largest promotion – has seen unprecedented growth. It is...

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Their are two types of people in the world: those who are irritated by the first word in this sentence and those who didn’t notice the mistake. I’m the first type of person. In fact, purposefully typing the wrong word was the most difficult thing I’ve done today. However,...

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Condescending Wonka has a point – memes are anything but new, and they are much more than a trend. In fact, memes have been around in some form or fashion for much longer than the Internet. And yet, many brands use memes all wrong. This ends up doing more...

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