By: Daniel Sweeney On: February 22, 2013 In: Advertising & Marketing Comments: 0

With the advent of Oscar season upon us, the spotlight shines even brighter on the entertainers and studios in Hollywood. And while much the “for your consideration” marketing efforts are centered around actors, writers and directors, the brilliance of the advertising folks in Tinseltown is all but certain to get...

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By: Daniel Sweeney On: October 18, 2012 In: Advertising & Marketing Comments: 0

“Despite nostalgia’s bittersweet rap and the oft-heard advice to live in the moment, studies suggest that the occasional detour down memory lane can give your spirits a significant lift,” says Marina Krakovsky in a 2006 article in Psychology Today. In advertising, when trying to establish a connection between a...

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By: Daniel Sweeney On: September 19, 2012 In: Advertising & Marketing Comments: 0

An infectious beat, a attention-grabbing high note, something to grab a viewer’s attention and temporarily halt them in their tracks as they reach for the Guide button during their favorite program’s commercial break – that’s the old definition of music from a commercial. Now, brands want the songs in...

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By: Daniel Sweeney On: July 30, 2012 In: Morning Announcements Comments: 0
By: Daniel Sweeney On: July 25, 2012 In: Morning Announcements Comments: 0
By: Daniel Sweeney On: July 20, 2012 In: Morning Announcements Comments: 0