By: Daniel Sweeney On: October 31, 2013 In: Advertising & Marketing Comments: 0

Halloween, the date universally associated with fear, terror and men in whitewashed William Shatner masks with serious anger management issues. Since we don’t have any machete-wielding maniacs to worry about (not today, anyway), the closest thing to a nightmare we have here at Duncan/Day is an unfortunate tpyo typo...

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By: Daniel Sweeney On: October 22, 2013 In: Advertising & Marketing, Social Media Comments: 0

When looking to promote a common product used by most of the general public, a variety of advertising avenues are available to marketers as they attempt to pique the interest of prospective buyers – but in the quest to engage a more niche market, one has to do thorough...

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By: Daniel Sweeney On: May 07, 2013 In: Advertising & Marketing, Social Media Comments: 0

Later this afternoon, comedian and Twitter savant, Rob Delaney, is set to seize control of Major League Baseball’s Twitter account, @MLB. (Mashable) Is Delaney a former player? A talking head analyst? No, but as stated above, he’s slouch when it comes to fun, engaging writing and social media –...

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By: Daniel Sweeney On: December 18, 2012 In: Advertising & Marketing Comments: 0

While the world seems to be in agreement that a presence on social media is critical to a business’s success in 2012, the idea of using Facebook, Twitter, et al for customer service is still a hot topic.

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By: Daniel Sweeney On: November 06, 2012 In: Election 2012 Comments: 0

Both President Obama and Governor Romney have shined with their incorporation of social media into their respective campaigns.  While both candidates saw their initial Twitter trending topic efforts yield mixed results, the two campaigns haven’t showed any signs of slowing down on social media.

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By: Daniel Sweeney On: October 30, 2012 In: Advertising & Marketing Comments: 0

As I outlined in a previous post, Scary Good Advertising From Horror’s Finest, clichés are commonplace in scary movies, so much so that entire films have been made poking fun at the genre’s tropes  (Scream, Scary Movie, for instance). But instead of rolling our eyes at their recurring themes, we...

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