By: Daniel Sweeney On: November 22, 2013 In: Advertising & Marketing Comments: 0

“Customer loyalty comes from having a strong relationship with your customers,” says sales guru and blogger Geoffrey James. “When they see you as a friend and ally, they’re reluctant to jump ship, even if it means they can get something a little cheaper.” The ever-elusive customer loyalty can sometimes...

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By: Daniel Sweeney On: April 25, 2012 In: Advertising & Marketing Comments: 0

With the faces of Robert Downey, Jr. and Sam Jackson seemingly everywhere these days it’s clear that The Avengers’ much-anticipated release date is fast approaching. As with any big budget summer blockbuster, Marvel’s latest big screen foray has cross-promotions and sponsorships galore – but what if someone took out...

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