By: Mackenzie Maxwell On: May 14, 2015 In: Advertising & Marketing, Social Media Comments: 0

(This is the first part of a two-part series exploring marketing possibilities on Reddit.) Reddit boasts itself as being “The Front Page of the Internet.” And while that might seem arrogant, it is an accurate slogan for the content sharing site. Many of the images and videos we see...

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By: Mackenzie Maxwell On: March 10, 2015 In: Advertising & Marketing, Social Media Comments: 0

The use of the number sign (#) to signify a category online dates back to the 1990s on Internet Relay Chat (IRC). This idea evolved into what we now know as the “hashtag,” which was popularized by Twitter. The first Tweet containing a hashtag was sent out by designer...

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By: Andre Wong On: January 09, 2015 In: Advertising & Marketing, Branding, Social Media Comments: 0

We saw a lot of brilliant marketing campaigns in 2014, but these were some of the ones that stood out to us as members of the industry in their scope and influence. Over the last year, the internet and social media continued to play increasingly larger roles in driving...

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By: Andre Wong On: September 17, 2014 In: Advertising & Marketing, Blogging, Social Media Comments: 0

Over a quarter of the population is under 19. The post-Millennial “Generation Z” will soon be entering the workforce and earning real purchasing power. More tech-savvy than previous cohorts and disillusioned with traditional corporate advertising, will you be ready to market to this rising group of consumers?

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By: Daniel Sweeney On: October 31, 2013 In: Advertising & Marketing Comments: 0

Halloween, the date universally associated with fear, terror and men in whitewashed William Shatner masks with serious anger management issues. Since we don’t have any machete-wielding maniacs to worry about (not today, anyway), the closest thing to a nightmare we have here at Duncan/Day is an unfortunate tpyo typo...

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By: Daniel Sweeney On: October 22, 2013 In: Advertising & Marketing, Social Media Comments: 0

When looking to promote a common product used by most of the general public, a variety of advertising avenues are available to marketers as they attempt to pique the interest of prospective buyers – but in the quest to engage a more niche market, one has to do thorough...

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