By: Mackenzie Maxwell On: May 27, 2015 In: Advertising & Marketing, Social Media Comments: 0

Haters gonna hate, but Taylor Swift is a marketing genius. Whether you like her music or not, it’s hard to deny this fact. At just 25 years old, she has created a brand with more influence than most marketers dream of having. Better yet, she did it on her...

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By: Daniel Sweeney On: October 30, 2012 In: Advertising & Marketing Comments: 0

As I outlined in a previous post, Scary Good Advertising From Horror’s Finest, clichés are commonplace in scary movies, so much so that entire films have been made poking fun at the genre’s tropes  (Scream, Scary Movie, for instance). But instead of rolling our eyes at their recurring themes, we...

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By: Daniel Sweeney On: October 05, 2012 In: Advertising & Marketing Comments: 0

In the good ol’ days the price of a little shameless self-promotion was simply your own humility, but all that’s changed with Facebook’s latest announcement. This past Wednesday Facebook rolled out its latest feature – personalized promoted status updates. Anyone manning a brand page should be familiar with the...

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By: Daniel Sweeney On: September 27, 2012 In: Advertising & Marketing Comments: 0

Creating brand advocates is a big part of a brand’s social media efforts. – Ted Rubin With social media, the opportunity to directly connect to consumers and engage in two-way conversation lends a tremendous hand in your company’s ability to turn customers into fans.

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By: Daniel Sweeney On: September 26, 2012 In: Advertising & Marketing Comments: 0

Turning general consumers into customers is one thing, but turning those customers into brand fans is something else entirely.

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By: Daniel Sweeney On: September 24, 2012 In: Advertising & Marketing Comments: 0

The annual celebration of all things Texas, the Texas State Fair, kicks off later this week. With staples like Big Tex and Tiny Tim, err, Tina, the State Fair draws an average of 3 million visitors every fall. With more than 125 years of proven success, the State Fair...

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