By: Daniel Sweeney On: October 29, 2013 In: SEO Comments: 0

Press releases are traditionally used to disseminate important information to the public through various media outlets, often containing news on awards, employees, quarterly earnings or special product promotions. While still vital in providing the public with company updates and generating awareness of a brand, recent years have seen press...

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By: Daniel Sweeney On: January 23, 2013 In: Advertising & Marketing Comments: 0

As discussed on the Duncan/Day Facebook page this past Tuesday, Time Warner Cable recently launched a campaign targeting its former subscribers. The takes a unique position in the ads – not only promising a “Better Guarantee”, but openly acknowledging unmet expectations from years past.

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By: Daniel Sweeney On: September 28, 2012 In: Advertising & Marketing Comments: 0

The NFL recently had what appeared to be quite the crisis on its hands. Almost a year after bouncing back from a lockout that forced the league to cancel the entire 2011 preseason the NFL was once again dealing with a labor dispute – this time with its officials.

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By: Daniel Sweeney On: August 24, 2012 In: News Comments: 0

With the U.S. Anti-Doping Agency announcing today that it is officially stripping Lance Armstrong of all of his Tour de France titles as a result of numerous banned substance charges, we’re getting to see a real-life lesson is crisis communication from Armstrong and his camp.

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By: Daniel Sweeney On: August 16, 2012 In: Advertising & Marketing Comments: 0

Often the phrase “any publicity is good publicity” gets tossed around with a complimenting shoulder shrug. From shared content on a less than credible website to media coverage coming from some kind of corporate crisis or technical gaffe.

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By: Daniel Sweeney On: May 03, 2012 In: Morning Announcements Comments: 0

Somewhere between past glory, present success and hope for the future sit the Dallas Mavericks. While the Mavs presently find themselves in a two-game deficit in a best-of-seven series against the younger, feistier Thunder, one can’t overlook the success the Dallas team had this past season. Can your company...

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