By: Daniel Sweeney On: November 06, 2012 In: Election 2012 Comments: 0

My affinity for all things 7-Eleven has been well documented here on The Duncan Daily. From the marketing greatness that is 7-Eleven Day to clever promotional tie-ins with entertainment properties like The Simpsons, I might enjoy the company’s advertising and marketing efforts more than their Slurpies (which is near...

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By: Daniel Sweeney On: September 27, 2012 In: Advertising & Marketing Comments: 0

Creating brand advocates is a big part of a brand’s social media efforts. – Ted Rubin With social media, the opportunity to directly connect to consumers and engage in two-way conversation lends a tremendous hand in your company’s ability to turn customers into fans.

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By: Daniel Sweeney On: September 26, 2012 In: Advertising & Marketing Comments: 0

Turning general consumers into customers is one thing, but turning those customers into brand fans is something else entirely.

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By: Daniel Sweeney On: July 03, 2012 In: Uncategorized Comments: 0

When coming up with the seemingly perfect marketing campaign or promotion we’ve all been there – searching for that one idea that just screams YES. Some troll blogs, some read the trades, other just sit in silence and wait for it to come to them. Count me among those...

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By: Daniel Sweeney On: April 13, 2012 In: Advertising & Marketing Comments: 0

Between Titanic’s recent re-release in 3D and the big screen adaptions of 21 Jump St. and The Three Stooges, Hollywood seems to be filled with remakes and rehashes these days. The appeal of past success isn’t lost in advertising or marketing either.

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By: Daniel Sweeney On: March 05, 2012 In: Morning Announcements Comments: 0