By: Daniel Sweeney On: November 06, 2012 In: Election 2012 Comments: 0

Both President Obama and Governor Romney have shined with their incorporation of social media into their respective campaigns.  While both candidates saw their initial Twitter trending topic efforts yield mixed results, the two campaigns haven’t showed any signs of slowing down on social media.

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By: Daniel Sweeney On: September 27, 2012 In: Advertising & Marketing Comments: 0

Creating brand advocates is a big part of a brand’s social media efforts. – Ted Rubin With social media, the opportunity to directly connect to consumers and engage in two-way conversation lends a tremendous hand in your company’s ability to turn customers into fans.

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By: Daniel Sweeney On: September 26, 2012 In: Advertising & Marketing Comments: 0

Turning general consumers into customers is one thing, but turning those customers into brand fans is something else entirely.

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By: Daniel Sweeney On: August 23, 2012 In: Uncategorized Comments: 0

A recent study, commissioned by eBay’s UK office, predicts that in 2014 the site’s sales coming directly from social media will climb to £290M, roughly $460.6M. That’s a boost of more than £90M ($143M). While an increase in traffic and sales stemming from popular social media sites should come...

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By: Daniel Sweeney On: August 15, 2012 In: Social Media Comments: 0

With more and more users logging onto Facebook and Twitter everyday and new social networks popping up as well, it’s becoming critical that businesses maintain a strong, uniform message across all avenues. So how are companies tackling the growing communication channels that new social networks and increased opportunities presented?...

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By: Daniel Sweeney On: August 09, 2012 In: Morning Announcements Comments: 0