By: Daniel Sweeney On: March 15, 2013 In: Advertising & Marketing Comments: 0

It’s been said that competition brings out the best in people. In a free market economy like the one found here in the U.S., competition drives innovation, improvements and fosters greater creativity – particularly in the realm of advertising. While there’s no shortage of rivalries in the U.S. economy,...

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By: Daniel Sweeney On: May 30, 2012 In: Morning Announcements Comments: 0
By: Daniel Sweeney On: April 13, 2012 In: Advertising & Marketing Comments: 0

Between Titanic’s recent re-release in 3D and the big screen adaptions of 21 Jump St. and The Three Stooges, Hollywood seems to be filled with remakes and rehashes these days. The appeal of past success isn’t lost in advertising or marketing either.

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By: Daniel Sweeney On: October 18, 2011 In: Advertising & Marketing Comments: 0

Developing an advertising campaign or marketing plan for one particular demographic can prove to be rather difficult. One must cater to the personalities of a particular sect, while being careful not to step on any toes in the process. With the meteoric rise of social media, communicators must be...

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