By: Daniel Sweeney On: October 15, 2012 In: Advertising & Marketing Comments: 0

As a fan of the long-suffering Fighting Gamecocks of South Carolina  and the perennial underachieving Atlanta Falcons, let me be the first to issue a message of condolence to my Duncan/Day and DFW brethren for the hit their Texas Longhorns and Dallas Cowboys fandom took this past weekend. I’m...

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By: Daniel Sweeney On: September 28, 2012 In: Advertising & Marketing Comments: 0

The NFL recently had what appeared to be quite the crisis on its hands. Almost a year after bouncing back from a lockout that forced the league to cancel the entire 2011 preseason the NFL was once again dealing with a labor dispute – this time with its officials.

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By: Daniel Sweeney On: September 27, 2012 In: Advertising & Marketing Comments: 0

Creating brand advocates is a big part of a brand’s social media efforts. – Ted Rubin With social media, the opportunity to directly connect to consumers and engage in two-way conversation lends a tremendous hand in your company’s ability to turn customers into fans.

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By: Daniel Sweeney On: September 05, 2012 In: Advertising & Marketing Comments: 0

Named the NFL’s highest valued franchise by Forbes in 2011 for the fifth straight year, the Dallas Cowboys are one of the country’s most visible sports franchises. With sponsorship revenues topping $50M annually, Cowboys owner Jerry Jones clearly understands the power of branding and advertising.

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By: Daniel Sweeney On: April 27, 2012 In: Morning Announcements Comments: 0
By: Daniel Sweeney On: April 04, 2012 In: Morning Announcements Comments: 0