By: Daniel Sweeney On: September 27, 2012 In: Advertising & Marketing Comments: 0

Creating brand advocates is a big part of a brand’s social media efforts. – Ted Rubin With social media, the opportunity to directly connect to consumers and engage in two-way conversation lends a tremendous hand in your company’s ability to turn customers into fans.

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By: Daniel Sweeney On: August 16, 2012 In: Advertising & Marketing Comments: 0

As alluded to in this week’s earlier post, Lessons in Branding from the London Games, self deprecation is a pretty easy way to endear yourself to fans and customers. It shows that your company has a solid sense of humor and makes your brand more personable and easier to...

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By: Daniel Sweeney On: June 22, 2012 In: Morning Announcements Comments: 0
By: Daniel Sweeney On: November 03, 2011 In: News Comments: 0

The National Basketball Association is currently in the midst of a lockout with no end in sight. The David Stern-led NBA and Players’ Association aren’t anywhere near reaching an agreement; the League has already canceled games through the end of November. But how is the lockout affecting the likes...

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