By: Andre Wong On: September 12, 2014 In: Advertising & Marketing Comments: 0

Before Steven Spielberg started filming Minority Report, he asked numerous scientists what they thought the world would look like in 2054, and put their ideas to film. We’ve still got some time before then, but new technologies in gesture-based control of our screens, iris-based retinal scanning, and targeted advertising...

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By: Daniel Sweeney On: February 22, 2013 In: Advertising & Marketing Comments: 0

With the advent of Oscar season upon us, the spotlight shines even brighter on the entertainers and studios in Hollywood. And while much the “for your consideration” marketing efforts are centered around actors, writers and directors, the brilliance of the advertising folks in Tinseltown is all but certain to get...

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By: Daniel Sweeney On: October 18, 2012 In: Advertising & Marketing Comments: 0

“Despite nostalgia’s bittersweet rap and the oft-heard advice to live in the moment, studies suggest that the occasional detour down memory lane can give your spirits a significant lift,” says Marina Krakovsky in a 2006 article in Psychology Today. In advertising, when trying to establish a connection between a...

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By: Daniel Sweeney On: February 17, 2012 In: Advertising & Marketing Comments: 0

Love is still fresh in the air just days after Valentine’s Day, but for some of us it’s not the relationship with our significant other that’s most pressing, it’s the one with the consumer that keeps us up at night. Instead of beating your head against the keyboard looking...

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