By: Mackenzie Maxwell On: December 10, 2015 In: Advertising & Marketing, Branding Comments: 0

These days, advertisers are spending 500% more on reaching Millennials than other demographics. That’s right – 500%. With this illusive demographic eating up so much of the world’s advertising dollars, there are bound to be a few mistakes here and there. And when mistakes are made while trying to...

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By: Andre Wong On: September 17, 2014 In: Advertising & Marketing, Blogging, Social Media Comments: 0

Over a quarter of the population is under 19. The post-Millennial “Generation Z” will soon be entering the workforce and earning real purchasing power. More tech-savvy than previous cohorts and disillusioned with traditional corporate advertising, will you be ready to market to this rising group of consumers?

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