By: Daniel Sweeney On: September 19, 2013 In: Design Comments: 0

With the recent introduction of the colored iPhone 5C, it’s almost as if the technology of the newest iPhone has taken a back seat to the colors of the model. Is the familiar sight of Apple’s brand blurred by the mere presence of a hot pink iPhone? Does the...

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By: Daniel Sweeney On: October 15, 2012 In: Advertising & Marketing Comments: 0

As a fan of the long-suffering Fighting Gamecocks of South Carolina  and the perennial underachieving Atlanta Falcons, let me be the first to issue a message of condolence to my Duncan/Day and DFW brethren for the hit their Texas Longhorns and Dallas Cowboys fandom took this past weekend. I’m...

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By: Daniel Sweeney On: October 03, 2012 In: Advertising & Marketing Comments: 0

If you’re unfamiliar with Advertising Week it can best be described as the world’s premier annual gathering of marketing and communications leaders each year in New York City. If you’re like me and can’t make to NYC this week, you’re probably following the event closely via blogs and social...

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By: Daniel Sweeney On: September 04, 2012 In: Advertising & Marketing Comments: 0

According to a March 2012 Nielsen report, more than 50% of U.S. consumers are now using smartphones. With  statistics like this, it’s easy to understand why the shift to the second-screen is a hot topic among advertisers and marketers. Mashable goes so far as to call the second-screen and...

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By: Daniel Sweeney On: April 17, 2012 In: Uncategorized Comments: 0
By: Daniel Sweeney On: February 23, 2012 In: Morning Announcements Comments: 0