By: Daniel Sweeney On: October 22, 2013 In: Advertising & Marketing, Social Media Comments: 0

When looking to promote a common product used by most of the general public, a variety of advertising avenues are available to marketers as they attempt to pique the interest of prospective buyers – but in the quest to engage a more niche market, one has to do thorough...

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By: Daniel Sweeney On: October 04, 2013 In: Advertising & Marketing, Social Media Comments: 0

Long devoid of any direct advertising, Instagram has not only become a booming online photo-sharing network with more than 150 million users – but it’s also emerged as an important medium that, because of its lack of ads, fosters creativity and an artistic eye from brands. As images aren’t...

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By: Daniel Sweeney On: August 26, 2013 In: Advertising & Marketing, Mobile Apps, Uncategorized Comments: 0

A recent post from the folks at ClickZ looked at the future of mobile and smartphone gaming as it relates to advertising, marketing and branding. Sure, mobile apps are already all the rage – just look at our earlier post on The Walking Dead‘s “Dead Yourself” app – but we’re talking...

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By: Daniel Sweeney On: May 31, 2013 In: Advertising & Marketing Comments: 0

Long before Facebook, Twitter and even MySpace, there was the mass media was divided into three chief categories: print, television and radio. Advertisers ran radio spots, put up billboards and turned the spotlight on celebrity spokespersons to shill their brands to consumers, listeners and viewers. There was no DVR,...

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By: Daniel Sweeney On: March 08, 2013 In: Social Media Comments: 0

Facebook unveiled yet another update on Thursday – this time revealing an updated look for its News Feed feature, one that is now consistent across all channels (Web, mobile, tablet). “Today we’re announcing a new layout of Facebook designed to reduce clutter and focus more on stories from the...

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By: Daniel Sweeney On: December 18, 2012 In: Advertising & Marketing Comments: 0

While the world seems to be in agreement that a presence on social media is critical to a business’s success in 2012, the idea of using Facebook, Twitter, et al for customer service is still a hot topic.

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