By: Mackenzie Maxwell On: July 22, 2015 In: Advertising & Marketing, Pop Culture Comments: 0

Since it’s founding in 1994, Amazon has completely changed the retail world. The online store is almost single-handedly responsible for popularizing internet shopping in recent years, and there’s no doubt every other retailer in the world has taken notice. Amazon is truly a powerhouse. So, what does a company...

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By: Daniel Sweeney On: November 22, 2013 In: Advertising & Marketing Comments: 0

“Customer loyalty comes from having a strong relationship with your customers,” says sales guru and blogger Geoffrey James. “When they see you as a friend and ally, they’re reluctant to jump ship, even if it means they can get something a little cheaper.” The ever-elusive customer loyalty can sometimes...

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