By: Andre Wong On: January 09, 2015 In: Advertising & Marketing, Branding, Social Media Comments: 0

We saw a lot of brilliant marketing campaigns in 2014, but these were some of the ones that stood out to us as members of the industry in their scope and influence. Over the last year, the internet and social media continued to play increasingly larger roles in driving...

Read more
By: Daniel Sweeney On: October 25, 2012 In: Advertising & Marketing Comments: 0

The rivalry between Coca-Cola and PepsiCo has been played out in the public eye for more than 30 years. The battle for soft drink superiority, dubbed the Cola Wars, reached its peak in the 1980s with a series of ads where the companies took explicit shots at one another.

Read more
By: Daniel Sweeney On: September 04, 2012 In: Advertising & Marketing Comments: 0

Log on to your Pinterest page and you’re pretty much guaranteed to see three things: an outfit, an inspirational quote over a landscape and a minimalist ad. While some effective print ads may not receive much online praise, the ads incorporating minimalism almost always draws applause from the online...

Read more
By: Daniel Sweeney On: June 15, 2012 In: Morning Announcements Comments: 0
By: Daniel Sweeney On: June 14, 2012 In: Uncategorized Comments: 0
By: Daniel Sweeney On: April 19, 2012 In: Morning Announcements Comments: 0