By: Mackenzie Maxwell On: December 10, 2015 In: Advertising & Marketing, Branding Comments: 0

These days, advertisers are spending 500% more on reaching Millennials than other demographics. That’s right – 500%. With this illusive demographic eating up so much of the world’s advertising dollars, there are bound to be a few mistakes here and there. And when mistakes are made while trying to...

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By: Daniel Sweeney On: September 19, 2013 In: Design Comments: 0

With the recent introduction of the colored iPhone 5C, it’s almost as if the technology of the newest iPhone has taken a back seat to the colors of the model. Is the familiar sight of Apple’s brand blurred by the mere presence of a hot pink iPhone? Does the...

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By: Daniel Sweeney On: March 26, 2013 In: Advertising & Marketing Comments: 0

Looking for your March Madness Cinderella story? Look no further than the darling Eagles of Florida Gulf Coast University. The first No. 15 seed to ever make it to the Sweet 16, the Eagles from Fort Myers, Florida take on big brother, the University of Florida, this Friday. Beyond...

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By: Daniel Sweeney On: November 29, 2012 In: Advertising & Marketing Comments: 0

Growing up an archetypal husky youth in the 90s, there were only a handful of items that could help me compensate for my lack of savoir-faire in kickball and capture the flag. In 1993, a pair of BK Ratch Techs was the lifesaver I needed as I floundered in...

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By: Daniel Sweeney On: November 20, 2012 In: Advertising & Marketing Comments: 0

This impressive spot comes to us courtesy of Chef Boyardee. In line with the common 90s trope, we have the disheveled teen as our hero and the overbearing authority figure as our antagonist.

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By: Daniel Sweeney On: November 02, 2012 In: Advertising & Marketing Comments: 0

Earlier this week, Burger King Worldwide Inc. announced its third quarter numbers, and while I’m not really one for numbers (I’ll leave the specifics to the Wall Street Journal), what I can shed some light on is the company’s attempts to revitalize its brand.

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