By: Daniel Sweeney On: August 29, 2013 In: Advertising & Marketing Comments: 0

Viral videos, life-size cutouts, ten-story billboards, direct mailing pieces, custom logos and promotional collateral galore. If you’re looking for innovative marketing and PR campaigns with some real passion and spirit behind them, look no further than college football’s annual Heisman campaigns. The Heisman Memorial Trophy Award is given annually...

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By: Daniel Sweeney On: March 26, 2013 In: Advertising & Marketing Comments: 0

Looking for your March Madness Cinderella story? Look no further than the darling Eagles of Florida Gulf Coast University. The first No. 15 seed to ever make it to the Sweet 16, the Eagles from Fort Myers, Florida take on big brother, the University of Florida, this Friday. Beyond...

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By: Daniel Sweeney On: September 27, 2012 In: Advertising & Marketing Comments: 0

Creating brand advocates is a big part of a brand’s social media efforts. – Ted Rubin With social media, the opportunity to directly connect to consumers and engage in two-way conversation lends a tremendous hand in your company’s ability to turn customers into fans.

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