By: erin On: August 13, 2018 In: Advertising & Marketing, Mobile Apps, Social Media Comments: 0

  From international corporations to small businesses alike, few companies have not found success marketing on social media platforms. Digital advertising by way of social media continues to hedge out television for the third year in a row. With over 3 billion active users between Facebook and Instagram alone,...

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By: Daniel Sweeney On: August 26, 2013 In: Advertising & Marketing, Mobile Apps, Uncategorized Comments: 0

A recent post from the folks at ClickZ looked at the future of mobile and smartphone gaming as it relates to advertising, marketing and branding. Sure, mobile apps are already all the rage – just look at our earlier post on The Walking Dead‘s “Dead Yourself” app – but we’re talking...

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By: Daniel Sweeney On: May 31, 2013 In: Advertising & Marketing Comments: 0

Long before Facebook, Twitter and even MySpace, there was the mass media was divided into three chief categories: print, television and radio. Advertisers ran radio spots, put up billboards and turned the spotlight on celebrity spokespersons to shill their brands to consumers, listeners and viewers. There was no DVR,...

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By: Daniel Sweeney On: October 03, 2012 In: Advertising & Marketing Comments: 0

If you’re unfamiliar with Advertising Week it can best be described as the world’s premier annual gathering of marketing and communications leaders each year in New York City. If you’re like me and can’t make to NYC this week, you’re probably following the event closely via blogs and social...

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By: Daniel Sweeney On: September 04, 2012 In: Advertising & Marketing Comments: 0

According to a March 2012 Nielsen report, more than 50% of U.S. consumers are now using smartphones. With  statistics like this, it’s easy to understand why the shift to the second-screen is a hot topic among advertisers and marketers. Mashable goes so far as to call the second-screen and...

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By: Daniel Sweeney On: May 10, 2012 In: Morning Announcements Comments: 0