By: Daniel Sweeney On: September 19, 2013 In: Design Comments: 0

With the recent introduction of the colored iPhone 5C, it’s almost as if the technology of the newest iPhone has taken a back seat to the colors of the model. Is the familiar sight of Apple’s brand blurred by the mere presence of a hot pink iPhone? Does the...

Read more
By: Daniel Sweeney On: March 15, 2013 In: Advertising & Marketing Comments: 0

It’s been said that competition brings out the best in people. In a free market economy like the one found here in the U.S., competition drives innovation, improvements and fosters greater creativity – particularly in the realm of advertising. While there’s no shortage of rivalries in the U.S. economy,...

Read more
By: Daniel Sweeney On: October 15, 2012 In: Advertising & Marketing Comments: 0

As a fan of the long-suffering Fighting Gamecocks of South Carolina  and the perennial underachieving Atlanta Falcons, let me be the first to issue a message of condolence to my Duncan/Day and DFW brethren for the hit their Texas Longhorns and Dallas Cowboys fandom took this past weekend. I’m...

Read more
By: Daniel Sweeney On: September 19, 2012 In: Advertising & Marketing Comments: 0

An infectious beat, a attention-grabbing high note, something to grab a viewer’s attention and temporarily halt them in their tracks as they reach for the Guide button during their favorite program’s commercial break – that’s the old definition of music from a commercial. Now, brands want the songs in...

Read more
By: Daniel Sweeney On: March 01, 2012 In: Morning Announcements Comments: 0
By: Daniel Sweeney On: December 01, 2011 In: Advertising & Marketing Comments: 0

He travels around the world yet spends virtually nothing on airfare. He runs his own business and affords a luxurious picturesque home, yet primarily works pro bono. As one of the advertising industry’s premier spokesmen, his gray beard is universally recognizable.

Read more