By: Andre Wong On: September 12, 2014 In: Advertising & Marketing Comments: 0

Before Steven Spielberg started filming Minority Report, he asked numerous scientists what they thought the world would look like in 2054, and put their ideas to film. We’ve still got some time before then, but new technologies in gesture-based control of our screens, iris-based retinal scanning, and targeted advertising...

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By: Daniel Sweeney On: January 31, 2014 In: Email Marketing Comments: 0

Though social media has hogged the headlines in advertising and marketing over the last few years, let’s not forget about email marketing. According to a recent study, email marketing is shown to still be incredibly effective in attracting new customers.

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By: Daniel Sweeney On: November 22, 2013 In: Advertising & Marketing Comments: 0

“Customer loyalty comes from having a strong relationship with your customers,” says sales guru and blogger Geoffrey James. “When they see you as a friend and ally, they’re reluctant to jump ship, even if it means they can get something a little cheaper.” The ever-elusive customer loyalty can sometimes...

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By: Daniel Sweeney On: November 07, 2013 In: Uncategorized Comments: 0

Looking to engage your particular target market beyond an Adwords or Facebook ad campaign? Look no further than the Google Display Network (GDN). The GDN is a relatively cost-effective solution – average cost-per-click of a GDN ad being just $0.75 – that can help greatly boost your visibility before...

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By: Daniel Sweeney On: October 18, 2013 In: Advertising & Marketing Comments: 0

Social media and YouTube have brought about a new age of live marketing stunts and experiential marketing campaigns. Advertisers and marketers have taken advantage of above-mentioned mediums to develop fun, engaging stunt-driven marketing and advertising campaigns – capturing it all on video and fostering sharing among web users.

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By: Daniel Sweeney On: October 04, 2013 In: Advertising & Marketing, Social Media Comments: 0

Long devoid of any direct advertising, Instagram has not only become a booming online photo-sharing network with more than 150 million users – but it’s also emerged as an important medium that, because of its lack of ads, fosters creativity and an artistic eye from brands. As images aren’t...

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