Has creative development and innovation in your workplace come to a grinding halt? All is not lost. Having the right elements in play in your work environment can be monumental in fostering a place where creativity can grow and thrive. But where do you start? Stifled creativity can be...

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By: Andre Wong On: September 12, 2014 In: Advertising & Marketing Comments: 0

Before Steven Spielberg started filming Minority Report, he asked numerous scientists what they thought the world would look like in 2054, and put their ideas to film. We’ve still got some time before then, but new technologies in gesture-based control of our screens, iris-based retinal scanning, and targeted advertising...

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By: Daniel Sweeney On: January 31, 2014 In: Email Marketing Comments: 0

Though social media has hogged the headlines in advertising and marketing over the last few years, let’s not forget about email marketing. According to a recent study, email marketing is shown to still be incredibly effective in attracting new customers.

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By: Daniel Sweeney On: November 22, 2013 In: Advertising & Marketing Comments: 0

“Customer loyalty comes from having a strong relationship with your customers,” says sales guru and blogger Geoffrey James. “When they see you as a friend and ally, they’re reluctant to jump ship, even if it means they can get something a little cheaper.” The ever-elusive customer loyalty can sometimes...

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By: Daniel Sweeney On: November 07, 2013 In: Uncategorized Comments: 0

Looking to engage your particular target market beyond an Adwords or Facebook ad campaign? Look no further than the Google Display Network (GDN). The GDN is a relatively cost-effective solution – average cost-per-click of a GDN ad being just $0.75 – that can help greatly boost your visibility before...

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By: Daniel Sweeney On: October 18, 2013 In: Advertising & Marketing Comments: 0

Social media and YouTube have brought about a new age of live marketing stunts and experiential marketing campaigns. Advertisers and marketers have taken advantage of above-mentioned mediums to develop fun, engaging stunt-driven marketing and advertising campaigns – capturing it all on video and fostering sharing among web users.

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