By: erin On: July 11, 2018 In: Advertising & Marketing, Branding, Design, Uncategorized Comments: 0

  Rebranding your business is an effort that should be carefully considered with thoughtful planning and execution. It requires a top-to-bottom strategy that can get you from old to new seamlessly and with little pushback from your consumers. When done incorrectly, rebranding can be expensive, time-consuming, and let’s not...

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By: erin On: June 22, 2018 In: Uncategorized Comments: 0

Running your business in the social media space has led to numerous conversations with founders and professionals alike about the significance and value of these platforms. Social media is the digital representation of your brand. It’s the quickest way to communicate with your customers, users or fans directly. When...

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By: erin On: June 12, 2018 In: Advertising & Marketing, Branding, Uncategorized Comments: 0

Branding should be one of the primary focuses of your company’s marketing efforts. Writing an effective brand strategy gives your business a leading edge in increasingly competitive market. But what exactly is “branding” and how does it affect a small company like yours? Contrary to popular belief, it is...

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Although the benefits of social media marketing are widely understood, many business owners and executives are understandably overwhelmed by the idea. There seems to be a new social media app popping up every week. Each one has its own set of rules, written or not. It’s easy to find...

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By: Mackenzie Maxwell On: February 19, 2015 In: News, Uncategorized Comments: 0

Every year, millions of Americans tune in to watch the glitz, glamour and gold of the Oscars. They watch stars draped in luxurious gowns parade down the red carpet. They listen to acceptance speeches, laugh with the host, and squeal at the sight of the hottest new actors. However,...

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By: Mackenzie Maxwell On: February 19, 2015 In: Advertising & Marketing, Uncategorized Comments: 0

Let this sink in for a moment: before cell phones, we never had to ask where anyone was. If we were talking to someone, we knew the answer to that question. It’s obvious that rapidly evolving technology has fundamentally changed the way we communicate with one another. Like everything...

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