Although the benefits of social media marketing are widely understood, many business owners and executives are understandably overwhelmed by the idea. There seems to be a new social media app popping up every week. Each one has its own set of rules, written or not. It’s easy to find...

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By: Mackenzie Maxwell On: February 19, 2015 In: News, Uncategorized Comments: 0

Every year, millions of Americans tune in to watch the glitz, glamour and gold of the Oscars. They watch stars draped in luxurious gowns parade down the red carpet. They listen to acceptance speeches, laugh with the host, and squeal at the sight of the hottest new actors. However,...

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By: Mackenzie Maxwell On: February 19, 2015 In: Advertising & Marketing, Uncategorized Comments: 0

Let this sink in for a moment: before cell phones, we never had to ask where anyone was. If we were talking to someone, we knew the answer to that question. It’s obvious that rapidly evolving technology has fundamentally changed the way we communicate with one another. Like everything...

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By: Daniel Sweeney On: November 07, 2013 In: Uncategorized Comments: 0

Looking to engage your particular target market beyond an Adwords or Facebook ad campaign? Look no further than the Google Display Network (GDN). The GDN is a relatively cost-effective solution – average cost-per-click of a GDN ad being just $0.75 – that can help greatly boost your visibility before...

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By: Daniel Sweeney On: August 26, 2013 In: Advertising & Marketing, Mobile Apps, Uncategorized Comments: 0

A recent post from the folks at ClickZ looked at the future of mobile and smartphone gaming as it relates to advertising, marketing and branding. Sure, mobile apps are already all the rage – just look at our earlier post on The Walking Dead‘s “Dead Yourself” app – but we’re talking...

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By: Daniel Sweeney On: August 23, 2012 In: Uncategorized Comments: 0

A recent study, commissioned by eBay’s UK office, predicts that in 2014 the site’s sales coming directly from social media will climb to £290M, roughly $460.6M. That’s a boost of more than £90M ($143M). While an increase in traffic and sales stemming from popular social media sites should come...

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