By: Daniel Sweeney On: October 04, 2013 In: Advertising & Marketing, Social Media Comments: 0

Long devoid of any direct advertising, Instagram has not only become a booming online photo-sharing network with more than 150 million users – but it’s also emerged as an important medium that, because of its lack of ads, fosters creativity and an artistic eye from brands. As images aren’t...

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By: Daniel Sweeney On: June 28, 2013 In: Advertising & Marketing, Blogging, SEO, Social Media Comments: 0

This past May saw the introduction of Penguin 2.0, Google’s latest webspam algorithm. The goal of Google’s algorithm update is to better refine its search queries and provide higher-quality results for its users. Ideally, the Penguin algorithm effectively distinguishes “white hat” SEO from “black hat webspam” – keyword stuffing, link...

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By: Daniel Sweeney On: May 07, 2013 In: Advertising & Marketing, Social Media Comments: 0

Later this afternoon, comedian and Twitter savant, Rob Delaney, is set to seize control of Major League Baseball’s Twitter account, @MLB. (Mashable) Is Delaney a former player? A talking head analyst? No, but as stated above, he’s slouch when it comes to fun, engaging writing and social media –...

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By: Daniel Sweeney On: March 08, 2013 In: Social Media Comments: 0

Facebook unveiled yet another update on Thursday – this time revealing an updated look for its News Feed feature, one that is now consistent across all channels (Web, mobile, tablet). “Today we’re announcing a new layout of Facebook designed to reduce clutter and focus more on stories from the...

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By: Daniel Sweeney On: August 15, 2012 In: Social Media Comments: 0

With more and more users logging onto Facebook and Twitter everyday and new social networks popping up as well, it’s becoming critical that businesses maintain a strong, uniform message across all avenues. So how are companies tackling the growing communication channels that new social networks and increased opportunities presented?...

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