By: erin On: October 26, 2018 In: Advertising & Marketing, Social Media Comments: 0

  The power of social media has changed how consumers purchase items and enlist a company’s services – for better and worse. Gone are the days of customers relying on the testimony of friends and family or a company’s reputation with the Better Business Bureau. Now, a plethora of...

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By: erin On: October 11, 2018 In: Advertising & Marketing, Social Media Comments: 0

Viral. Trending. We all want the content we share on social media to gain notoriety (for good reasons) but is there a science behind making this happen?3 Not exactly. Social Media marketing is far more of an art that’s adapted from science. We compile heaps of data (spent time...

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By: erin On: August 13, 2018 In: Advertising & Marketing, Mobile Apps, Social Media Comments: 0

  From international corporations to small businesses alike, few companies have not found success marketing on social media platforms. Digital advertising by way of social media continues to hedge out television for the third year in a row. With over 3 billion active users between Facebook and Instagram alone,...

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They tune out every single television commercial. Billboards are nothing more than visual obstructions blocking their otherwise unhindered views of scenic roadways. In their 20 years of using the Internet, they’ve never actually clicked a banner ad. Sales circulars go straight to the trash (or more likely, the recycling...

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By: Mackenzie Maxwell On: March 24, 2016 In: Advertising & Marketing, Social Media Comments: 0

It’s a familiar story that Twitter users are all too familiar with. You login to the social platform to see that someone has followed you. Being the good Internet citizen you are, you reciprocate the follow – assuming the account doesn’t look too spammy. And then it happens: what...

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By: Mackenzie Maxwell On: March 10, 2016 In: Advertising & Marketing, Social Media Comments: 0

  Social media is no longer an up-and-coming form of media. It is not a cutting-edge way of marketing your brand. Social media is now a primary form of media. Marketing your brand on social media is now the minimum standard – something you simply must do to reach...

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