They tune out every single television commercial. Billboards are nothing more than visual obstructions blocking their otherwise unhindered views of scenic roadways. In their 20 years of using the Internet, they’ve never actually clicked a banner ad. Sales circulars go straight to the trash (or more likely, the recycling...

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By: Mackenzie Maxwell On: March 24, 2016 In: Advertising & Marketing, Social Media Comments: 0

It’s a familiar story that Twitter users are all too familiar with. You login to the social platform to see that someone has followed you. Being the good Internet citizen you are, you reciprocate the follow – assuming the account doesn’t look too spammy. And then it happens: what...

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By: Mackenzie Maxwell On: March 10, 2016 In: Advertising & Marketing, Social Media Comments: 0

  Social media is no longer an up-and-coming form of media. It is not a cutting-edge way of marketing your brand. Social media is now a primary form of media. Marketing your brand on social media is now the minimum standard – something you simply must do to reach...

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By: Mackenzie Maxwell On: January 07, 2016 In: Advertising & Marketing, Social Media, Web Design Comments: 0

  January is the month of new beginnings. This time of year, you’re likely to hear a lot of admirable personal resolutions. Everyone around you promises to hit the gym more, eat cleaner, be a better friend, or make other personal strides. These are all wonderful goals, but what...

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Condescending Wonka has a point – memes are anything but new, and they are much more than a trend. In fact, memes have been around in some form or fashion for much longer than the Internet. And yet, many brands use memes all wrong. This ends up doing more...

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By: Mackenzie Maxwell On: August 26, 2015 In: Advertising & Marketing, Blogging, Social Media Comments: 0

There are two kinds of people in this world: those who take online quizzes and those who scoff at the very idea. Admittedly, I am one of the former. I enjoy knowing what Hogwarts house I would be sorted into (Gryffindor, duh!), which hunky celebrity is my soul mate,...

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