By: Daniel Sweeney On: October 29, 2013 In: SEO Comments: 0

Press releases are traditionally used to disseminate important information to the public through various media outlets, often containing news on awards, employees, quarterly earnings or special product promotions. While still vital in providing the public with company updates and generating awareness of a brand, recent years have seen press...

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By: Daniel Sweeney On: June 28, 2013 In: Advertising & Marketing, Blogging, SEO, Social Media Comments: 0

This past May saw the introduction of Penguin 2.0, Google’s latest webspam algorithm. The goal of Google’s algorithm update is to better refine its search queries and provide higher-quality results for its users. Ideally, the Penguin algorithm effectively distinguishes “white hat” SEO from “black hat webspam” – keyword stuffing, link...

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