They tune out every single television commercial. Billboards are nothing more than visual obstructions blocking their otherwise unhindered views of scenic roadways. In their 20 years of using the Internet, they’ve never actually clicked a banner ad. Sales circulars go straight to the trash (or more likely, the recycling...

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By: Mackenzie Maxwell On: February 04, 2016 In: Advertising & Marketing, Pop Culture Comments: 0

  The Super Bowl is perhaps the biggest night in advertising. You could say that it’s the Super Bowl of advertising. It’s where we see the best ads that the biggest brands have to offer. With Super Bowl 50, this year will be no different. In fact, 30-second ad...

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By: Mackenzie Maxwell On: October 15, 2015 In: Advertising & Marketing, Branding, Pop Culture Comments: 0

  Mixed Martial Arts (MMA) is quickly becoming one of the biggest sports in the United States and around the world. In fact, while the NFL, MLB, and NBA have suffered losses is their fan base, the UFC – MMA’s largest promotion – has seen unprecedented growth. It is...

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Condescending Wonka has a point – memes are anything but new, and they are much more than a trend. In fact, memes have been around in some form or fashion for much longer than the Internet. And yet, many brands use memes all wrong. This ends up doing more...

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By: Mackenzie Maxwell On: August 13, 2015 In: Advertising & Marketing, Pop Culture Comments: 0

What would you do with an extra $100 or more in your pocket every month? You could go on a nice date, buy some great shoes, or beef up your savings account. Well, 7.6 million people in the United States have found a way to do exactly this. They...

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By: Mackenzie Maxwell On: August 07, 2015 In: Blogging, Blogs, Pop Culture Comments: 0

If sites like BuzzFeed and WatchMojo are any indication, the Internet loves two things: mashing two words together with a capital letter in the middle and lists. You’ve seen the lists taking over your Facebook feed. 28 Things Only 90s Kids Remember. Top 10 Disney Princesses. 10 Reasons We...

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