Condescending Wonka has a point – memes are anything but new, and they are much more than a trend. In fact, memes have been around in some form or fashion for much longer than the Internet. And yet, many brands use memes all wrong. This ends up doing more...

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I was driving in my car, listening to the ‘90s Pop station on Pandora when suddenly I heard a familiar voice yell, “EVERYBODY DANCE NOW,” followed by the catchy beat of C + C Music Factory’s masterpiece, ‘Gonna Make You Sweat.’ In that instant, I was no longer a...

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By: Mackenzie Maxwell On: April 09, 2015 In: Advertising & Marketing, Email Marketing Comments: 0

Despite popular belief, email marketing is not dead. Sure, spammy, unattractive email ads are going the way of the dinosaurs. Consumers are smarter and more demanding than ever; they can see right through a bad e-blast. That just means email marketing has to change, not die. An effective email...

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By: Daniel Sweeney On: January 31, 2014 In: Email Marketing Comments: 0

Though social media has hogged the headlines in advertising and marketing over the last few years, let’s not forget about email marketing. According to a recent study, email marketing is shown to still be incredibly effective in attracting new customers.

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