By: erin On: June 12, 2018 In: Advertising & Marketing, Branding, Uncategorized Comments: 0

Branding should be one of the primary focuses of your company’s marketing efforts. Writing an effective brand strategy gives your business a leading edge in increasingly competitive market. But what exactly is “branding” and how does it affect a small company like yours? Contrary to popular belief, it is...

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They tune out every single television commercial. Billboards are nothing more than visual obstructions blocking their otherwise unhindered views of scenic roadways. In their 20 years of using the Internet, they’ve never actually clicked a banner ad. Sales circulars go straight to the trash (or more likely, the recycling...

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By: Mackenzie Maxwell On: December 10, 2015 In: Advertising & Marketing, Branding Comments: 0

These days, advertisers are spending 500% more on reaching Millennials than other demographics. That’s right – 500%. With this illusive demographic eating up so much of the world’s advertising dollars, there are bound to be a few mistakes here and there. And when mistakes are made while trying to...

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By: Mackenzie Maxwell On: October 15, 2015 In: Advertising & Marketing, Branding, Pop Culture Comments: 0

  Mixed Martial Arts (MMA) is quickly becoming one of the biggest sports in the United States and around the world. In fact, while the NFL, MLB, and NBA have suffered losses is their fan base, the UFC – MMA’s largest promotion – has seen unprecedented growth. It is...

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I was driving in my car, listening to the ‘90s Pop station on Pandora when suddenly I heard a familiar voice yell, “EVERYBODY DANCE NOW,” followed by the catchy beat of C + C Music Factory’s masterpiece, ‘Gonna Make You Sweat.’ In that instant, I was no longer a...

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By: Mackenzie Maxwell On: June 02, 2015 In: Advertising & Marketing, Branding, Pop Culture Comments: 0

Everything is bigger in Texas, including our marketing campaigns. If you’ve ever been to our great state, you’ve surely seen bumper stickers, shirts and other memorabilia with the words “Don’t Mess with Texas” stamped on them. Over nearly three decades, this quip has become a defining part of Texas...

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