By: Mackenzie Maxwell On: December 10, 2015 In: Advertising & Marketing, Branding Comments: 0

These days, advertisers are spending 500% more on reaching Millennials than other demographics. That’s right – 500%. With this illusive demographic eating up so much of the world’s advertising dollars, there are bound to be a few mistakes here and there. And when mistakes are made while trying to...

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By: Mackenzie Maxwell On: October 15, 2015 In: Advertising & Marketing, Branding, Pop Culture Comments: 0

  Mixed Martial Arts (MMA) is quickly becoming one of the biggest sports in the United States and around the world. In fact, while the NFL, MLB, and NBA have suffered losses is their fan base, the UFC – MMA’s largest promotion – has seen unprecedented growth. It is...

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I was driving in my car, listening to the ‘90s Pop station on Pandora when suddenly I heard a familiar voice yell, “EVERYBODY DANCE NOW,” followed by the catchy beat of C + C Music Factory’s masterpiece, ‘Gonna Make You Sweat.’ In that instant, I was no longer a...

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By: Mackenzie Maxwell On: June 02, 2015 In: Advertising & Marketing, Branding, Pop Culture Comments: 0

Everything is bigger in Texas, including our marketing campaigns. If you’ve ever been to our great state, you’ve surely seen bumper stickers, shirts and other memorabilia with the words “Don’t Mess with Texas” stamped on them. Over nearly three decades, this quip has become a defining part of Texas...

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By: Mackenzie Maxwell On: March 23, 2015 In: Advertising & Marketing, Branding Comments: 0

Online ads appeal to the sense of sight. Printed flyers appeal to the sense of touch. Radio advertisements appeal to the sense of sound. Free food samples appeal to the sense of taste. A business may appeal to any combination of these senses in order to earn a consumer’s...

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By: Andre Wong On: January 09, 2015 In: Advertising & Marketing, Branding, Social Media Comments: 0

We saw a lot of brilliant marketing campaigns in 2014, but these were some of the ones that stood out to us as members of the industry in their scope and influence. Over the last year, the internet and social media continued to play increasingly larger roles in driving...

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