Their are two types of people in the world: those who are irritated by the first word in this sentence and those who didn’t notice the mistake. I’m the first type of person. In fact, purposefully typing the wrong word was the most difficult thing I’ve done today. However,...

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Condescending Wonka has a point – memes are anything but new, and they are much more than a trend. In fact, memes have been around in some form or fashion for much longer than the Internet. And yet, many brands use memes all wrong. This ends up doing more...

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By: Mackenzie Maxwell On: August 26, 2015 In: Advertising & Marketing, Blogging, Social Media Comments: 0

There are two kinds of people in this world: those who take online quizzes and those who scoff at the very idea. Admittedly, I am one of the former. I enjoy knowing what Hogwarts house I would be sorted into (Gryffindor, duh!), which hunky celebrity is my soul mate,...

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By: Mackenzie Maxwell On: August 07, 2015 In: Blogging, Blogs, Pop Culture Comments: 0

If sites like BuzzFeed and WatchMojo are any indication, the Internet loves two things: mashing two words together with a capital letter in the middle and lists. You’ve seen the lists taking over your Facebook feed. 28 Things Only 90s Kids Remember. Top 10 Disney Princesses. 10 Reasons We...

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By: Andre Wong On: September 17, 2014 In: Advertising & Marketing, Blogging, Social Media Comments: 0

Over a quarter of the population is under 19. The post-Millennial “Generation Z” will soon be entering the workforce and earning real purchasing power. More tech-savvy than previous cohorts and disillusioned with traditional corporate advertising, will you be ready to market to this rising group of consumers?

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By: Daniel Sweeney On: June 28, 2013 In: Advertising & Marketing, Blogging, SEO, Social Media Comments: 0

This past May saw the introduction of Penguin 2.0, Google’s latest webspam algorithm. The goal of Google’s algorithm update is to better refine its search queries and provide higher-quality results for its users. Ideally, the Penguin algorithm effectively distinguishes “white hat” SEO from “black hat webspam” – keyword stuffing, link...

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