By: Daniel Sweeney On: September 11, 2013 In: Advertising & Marketing Comments: 0

It’s mid September in Texas and tank tops and iced coffees are still all the rage. Walk outside of Duncan/Day Advertising’s offices in Plano and the temperature is a brisk 90º. The idea of throwing on a Santa hat and sitting by a roasting fire is sure to make...

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By: Daniel Sweeney On: August 29, 2013 In: Advertising & Marketing Comments: 0

Viral videos, life-size cutouts, ten-story billboards, direct mailing pieces, custom logos and promotional collateral galore. If you’re looking for innovative marketing and PR campaigns with some real passion and spirit behind them, look no further than college football’s annual Heisman campaigns. The Heisman Memorial Trophy Award is given annually...

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By: Daniel Sweeney On: August 26, 2013 In: Advertising & Marketing, Mobile Apps, Uncategorized Comments: 0

A recent post from the folks at ClickZ looked at the future of mobile and smartphone gaming as it relates to advertising, marketing and branding. Sure, mobile apps are already all the rage – just look at our earlier post on The Walking Dead‘s “Dead Yourself” app – but we’re talking...

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By: Daniel Sweeney On: June 28, 2013 In: Advertising & Marketing, Blogging, SEO, Social Media Comments: 0

This past May saw the introduction of Penguin 2.0, Google’s latest webspam algorithm. The goal of Google’s algorithm update is to better refine its search queries and provide higher-quality results for its users. Ideally, the Penguin algorithm effectively distinguishes “white hat” SEO from “black hat webspam” – keyword stuffing, link...

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By: Daniel Sweeney On: May 31, 2013 In: Advertising & Marketing Comments: 0

Long before Facebook, Twitter and even MySpace, there was the mass media was divided into three chief categories: print, television and radio. Advertisers ran radio spots, put up billboards and turned the spotlight on celebrity spokespersons to shill their brands to consumers, listeners and viewers. There was no DVR,...

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By: Daniel Sweeney On: May 07, 2013 In: Advertising & Marketing, Social Media Comments: 0

Later this afternoon, comedian and Twitter savant, Rob Delaney, is set to seize control of Major League Baseball’s Twitter account, @MLB. (Mashable) Is Delaney a former player? A talking head analyst? No, but as stated above, he’s slouch when it comes to fun, engaging writing and social media –...

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