By: Andre Wong On: September 17, 2014 In: Advertising & Marketing, Blogging, Social Media Comments: 0

Over a quarter of the population is under 19. The post-Millennial “Generation Z” will soon be entering the workforce and earning real purchasing power. More tech-savvy than previous cohorts and disillusioned with traditional corporate advertising, will you be ready to market to this rising group of consumers?

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By: Andre Wong On: September 12, 2014 In: Advertising & Marketing Comments: 0

Before Steven Spielberg started filming Minority Report, he asked numerous scientists what they thought the world would look like in 2054, and put their ideas to film. We’ve still got some time before then, but new technologies in gesture-based control of our screens, iris-based retinal scanning, and targeted advertising...

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By: Daniel Sweeney On: November 22, 2013 In: Advertising & Marketing Comments: 0

“Customer loyalty comes from having a strong relationship with your customers,” says sales guru and blogger Geoffrey James. “When they see you as a friend and ally, they’re reluctant to jump ship, even if it means they can get something a little cheaper.” The ever-elusive customer loyalty can sometimes...

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By: Daniel Sweeney On: October 31, 2013 In: Advertising & Marketing Comments: 0

Halloween, the date universally associated with fear, terror and men in whitewashed William Shatner masks with serious anger management issues. Since we don’t have any machete-wielding maniacs to worry about (not today, anyway), the closest thing to a nightmare we have here at Duncan/Day is an unfortunate tpyo typo...

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By: Daniel Sweeney On: October 22, 2013 In: Advertising & Marketing, Social Media Comments: 0

When looking to promote a common product used by most of the general public, a variety of advertising avenues are available to marketers as they attempt to pique the interest of prospective buyers – but in the quest to engage a more niche market, one has to do thorough...

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By: Daniel Sweeney On: October 18, 2013 In: Advertising & Marketing Comments: 0

Social media and YouTube have brought about a new age of live marketing stunts and experiential marketing campaigns. Advertisers and marketers have taken advantage of above-mentioned mediums to develop fun, engaging stunt-driven marketing and advertising campaigns – capturing it all on video and fostering sharing among web users.

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