By: Mackenzie Maxwell On: March 10, 2015 In: Advertising & Marketing, Social Media Comments: 0

The use of the number sign (#) to signify a category online dates back to the 1990s on Internet Relay Chat (IRC). This idea evolved into what we now know as the “hashtag,” which was popularized by Twitter. The first Tweet containing a hashtag was sent out by designer...

Read more

Although the benefits of social media marketing are widely understood, many business owners and executives are understandably overwhelmed by the idea. There seems to be a new social media app popping up every week. Each one has its own set of rules, written or not. It’s easy to find...

Read more
By: Mackenzie Maxwell On: February 19, 2015 In: Advertising & Marketing, Uncategorized Comments: 0

Let this sink in for a moment: before cell phones, we never had to ask where anyone was. If we were talking to someone, we knew the answer to that question. It’s obvious that rapidly evolving technology has fundamentally changed the way we communicate with one another. Like everything...

Read more
By: Andre Wong On: January 09, 2015 In: Advertising & Marketing, Branding, Social Media Comments: 0

We saw a lot of brilliant marketing campaigns in 2014, but these were some of the ones that stood out to us as members of the industry in their scope and influence. Over the last year, the internet and social media continued to play increasingly larger roles in driving...

Read more
By: Andre Wong On: October 06, 2014 In: Advertising & Marketing, Branding, Design, News Comments: 0

The latest of several major musicians to experiment with album releases, legendary rap crew Wu-Tang Clan is releasing eight songs from their newest album pre-loaded onto a Bluetooth speaker.

Read more
By: Andre Wong On: September 30, 2014 In: Advertising & Marketing, Apple, Mobile Apps, News Comments: 0

Vendors love subscription-based pay models for their consistent and predictable streams of revenue. Similar ideas have existed for at least a century, from jelly-of-the-month clubs to gym and cable subscriptions – but now, the Internet has made a wider variety of services and more personalized marketing possible. Here’s a brief overview of...

Read more