By: Mackenzie Maxwell On: May 21, 2015 In: Advertising & Marketing, Social Media Comments: 0

In Part 1 of this series, we explored how Reddit is different from other social sharing sites. One of the biggest differences is that users vote on what content should be shown. Of course, it’s always important to create content that users will find value in. But never is...

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By: Mackenzie Maxwell On: May 14, 2015 In: Advertising & Marketing, Social Media Comments: 0

(This is the first part of a two-part series exploring marketing possibilities on Reddit.) Reddit boasts itself as being “The Front Page of the Internet.” And while that might seem arrogant, it is an accurate slogan for the content sharing site. Many of the images and videos we see...

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By: Mackenzie Maxwell On: April 30, 2015 In: Advertising & Marketing Comments: 0

It’s not difficult to find marketing professionals who will tell you that print advertising is dead. The idea that online marketing killed traditional publishing runs rampant, and it’s easy to see why. Magazines and newspapers around the world are cutting their staff, moving online, or closing their doors entirely....

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By: Mackenzie Maxwell On: April 09, 2015 In: Advertising & Marketing, Email Marketing Comments: 0

Despite popular belief, email marketing is not dead. Sure, spammy, unattractive email ads are going the way of the dinosaurs. Consumers are smarter and more demanding than ever; they can see right through a bad e-blast. That just means email marketing has to change, not die. An effective email...

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By: Mackenzie Maxwell On: March 23, 2015 In: Advertising & Marketing, Branding Comments: 0

Online ads appeal to the sense of sight. Printed flyers appeal to the sense of touch. Radio advertisements appeal to the sense of sound. Free food samples appeal to the sense of taste. A business may appeal to any combination of these senses in order to earn a consumer’s...

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By: Mackenzie Maxwell On: March 10, 2015 In: Advertising & Marketing, Social Media Comments: 0

The use of the number sign (#) to signify a category online dates back to the 1990s on Internet Relay Chat (IRC). This idea evolved into what we now know as the “hashtag,” which was popularized by Twitter. The first Tweet containing a hashtag was sent out by designer...

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