By: Mackenzie Maxwell On: July 22, 2015 In: Advertising & Marketing, Pop Culture Comments: 0

Since it’s founding in 1994, Amazon has completely changed the retail world. The online store is almost single-handedly responsible for popularizing internet shopping in recent years, and there’s no doubt every other retailer in the world has taken notice. Amazon is truly a powerhouse. So, what does a company...

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One of my favorite shows of all time is the forever-clever 30 Rock. Between the Tina Fey’s brilliant writing and the cast’s pitch-perfect acting, it keeps me literally laughing out loud. One of the lines that has always stuck with me was Tracy Morgan advising Kenneth to “live every week...

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I was driving in my car, listening to the ‘90s Pop station on Pandora when suddenly I heard a familiar voice yell, “EVERYBODY DANCE NOW,” followed by the catchy beat of C + C Music Factory’s masterpiece, ‘Gonna Make You Sweat.’ In that instant, I was no longer a...

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Talk about the Kardashian family in almost any given group of people and you’re sure to be met with a few sighs and at least one big eye roll. Never has the mention of one surname caused so many groans. And yet, they remain wildly successful. How can this...

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By: Mackenzie Maxwell On: June 02, 2015 In: Advertising & Marketing, Branding, Pop Culture Comments: 0

Everything is bigger in Texas, including our marketing campaigns. If you’ve ever been to our great state, you’ve surely seen bumper stickers, shirts and other memorabilia with the words “Don’t Mess with Texas” stamped on them. Over nearly three decades, this quip has become a defining part of Texas...

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By: Mackenzie Maxwell On: May 27, 2015 In: Advertising & Marketing, Social Media Comments: 0

Haters gonna hate, but Taylor Swift is a marketing genius. Whether you like her music or not, it’s hard to deny this fact. At just 25 years old, she has created a brand with more influence than most marketers dream of having. Better yet, she did it on her...

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