By: Mackenzie Maxwell On: November 12, 2015 In: Advertising & Marketing Comments: 0

Starbucks has switched to red cups, there’s a chill in the air, and it’s dark outside before 6pm. You know what that means; it’s time for businesses to start rolling out their holiday marketing. Before you get started, however, it’s important to know what to expect from this season....

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By: Mackenzie Maxwell On: October 15, 2015 In: Advertising & Marketing, Branding, Pop Culture Comments: 0

  Mixed Martial Arts (MMA) is quickly becoming one of the biggest sports in the United States and around the world. In fact, while the NFL, MLB, and NBA have suffered losses is their fan base, the UFC – MMA’s largest promotion – has seen unprecedented growth. It is...

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Their are two types of people in the world: those who are irritated by the first word in this sentence and those who didn’t notice the mistake. I’m the first type of person. In fact, purposefully typing the wrong word was the most difficult thing I’ve done today. However,...

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Condescending Wonka has a point – memes are anything but new, and they are much more than a trend. In fact, memes have been around in some form or fashion for much longer than the Internet. And yet, many brands use memes all wrong. This ends up doing more...

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By: Mackenzie Maxwell On: August 26, 2015 In: Advertising & Marketing, Blogging, Social Media Comments: 0

There are two kinds of people in this world: those who take online quizzes and those who scoff at the very idea. Admittedly, I am one of the former. I enjoy knowing what Hogwarts house I would be sorted into (Gryffindor, duh!), which hunky celebrity is my soul mate,...

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By: Mackenzie Maxwell On: August 13, 2015 In: Advertising & Marketing, Pop Culture Comments: 0

What would you do with an extra $100 or more in your pocket every month? You could go on a nice date, buy some great shoes, or beef up your savings account. Well, 7.6 million people in the United States have found a way to do exactly this. They...

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