By: erin On: August 13, 2018 In: Advertising & Marketing, Mobile Apps, Social Media Comments: 0

  From international corporations to small businesses alike, few companies have not found success marketing on social media platforms. Digital advertising by way of social media continues to hedge out television for the third year in a row. With over 3 billion active users between Facebook and Instagram alone,...

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By: erin On: July 11, 2018 In: Advertising & Marketing, Branding, Design, Uncategorized Comments: 0

  Rebranding your business is an effort that should be carefully considered with thoughtful planning and execution. It requires a top-to-bottom strategy that can get you from old to new seamlessly and with little pushback from your consumers. When done incorrectly, rebranding can be expensive, time-consuming, and let’s not...

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By: erin On: June 12, 2018 In: Advertising & Marketing, Branding, Uncategorized Comments: 0

Branding should be one of the primary focuses of your company’s marketing efforts. Writing an effective brand strategy gives your business a leading edge in increasingly competitive market. But what exactly is “branding” and how does it affect a small company like yours? Contrary to popular belief, it is...

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They tune out every single television commercial. Billboards are nothing more than visual obstructions blocking their otherwise unhindered views of scenic roadways. In their 20 years of using the Internet, they’ve never actually clicked a banner ad. Sales circulars go straight to the trash (or more likely, the recycling...

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By: Mackenzie Maxwell On: November 20, 2017 In: Advertising & Marketing Comments: 0

Choosing the right Dallas marketing agency can be difficult, especially if you are not sure what to consider. Do you look only at a price? Do you hire a small firm or someone with more bureaucracy? The questions never seem to stop. While there are plenty of considerations to...

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By: Mackenzie Maxwell On: March 24, 2016 In: Advertising & Marketing, Social Media Comments: 0

It’s a familiar story that Twitter users are all too familiar with. You login to the social platform to see that someone has followed you. Being the good Internet citizen you are, you reciprocate the follow – assuming the account doesn’t look too spammy. And then it happens: what...

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