By: erin On: June 12, 2018 In: Advertising & Marketing, Branding, Uncategorized Comments: 0

Branding should be one of the primary focuses of your company’s marketing efforts. Writing an effective brand strategy gives your business a leading edge in increasingly competitive market. But what exactly is “branding” and how does it affect a small company like yours? Contrary to popular belief, it is...

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They tune out every single television commercial. Billboards are nothing more than visual obstructions blocking their otherwise unhindered views of scenic roadways. In their 20 years of using the Internet, they’ve never actually clicked a banner ad. Sales circulars go straight to the trash (or more likely, the recycling...

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By: Mackenzie Maxwell On: November 20, 2017 In: Advertising & Marketing Comments: 0

Choosing the right Dallas marketing agency can be difficult, especially if you are not sure what to consider. Do you look only at a price? Do you hire a small firm or someone with more bureaucracy? The questions never seem to stop. While there are plenty of considerations to...

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By: Mackenzie Maxwell On: March 24, 2016 In: Advertising & Marketing, Social Media Comments: 0

It’s a familiar story that Twitter users are all too familiar with. You login to the social platform to see that someone has followed you. Being the good Internet citizen you are, you reciprocate the follow – assuming the account doesn’t look too spammy. And then it happens: what...

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By: Mackenzie Maxwell On: March 10, 2016 In: Advertising & Marketing, Social Media Comments: 0

  Social media is no longer an up-and-coming form of media. It is not a cutting-edge way of marketing your brand. Social media is now a primary form of media. Marketing your brand on social media is now the minimum standard – something you simply must do to reach...

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By: Mackenzie Maxwell On: February 04, 2016 In: Advertising & Marketing, Pop Culture Comments: 0

  The Super Bowl is perhaps the biggest night in advertising. You could say that it’s the Super Bowl of advertising. It’s where we see the best ads that the biggest brands have to offer. With Super Bowl 50, this year will be no different. In fact, 30-second ad...

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