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As marketing professionals, we often come across the same predispositions when discussing social media marketing with our clients. While social media marketing is a newer practice compared to traditional marketing and advertising strategies, it holds vast,...

Rebranding your business is an effort that should be carefully considered with thoughtful planning and execution. It requires a top-to-bottom strategy that can get you from old to new seamlessly and with little pushback from your consumers. When done incorrectly,...