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As marketing professionals, we often come across the same predispositions when discussing social media marketing with our clients. While social media marketing is a newer practice compared to traditional marketing and advertising strategies, it holds vast,...

The power of social media has changed how consumers purchase items and enlist a company’s services - for better and worse. Gone are the days of customers relying on the testimony of friends and family or a company's reputation with the Better Business Bureau. Now, a...