By: erin On: October 26, 2018 In: Advertising & Marketing, Social Media Comments: 0

  The power of social media has changed how consumers purchase items and enlist a company’s services – for better and worse. Gone are the days of customers relying on the testimony of friends and family or a company’s reputation with the Better Business Bureau. Now, a plethora of...

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By: erin On: October 11, 2018 In: Advertising & Marketing, Social Media Comments: 0

Viral. Trending. We all want the content we share on social media to gain notoriety (for good reasons) but is there a science behind making this happen?3 Not exactly. Social Media marketing is far more of an art that’s adapted from science. We compile heaps of data (spent time...

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By: erin On: August 13, 2018 In: Advertising & Marketing, Mobile Apps, Social Media Comments: 0

  From international corporations to small businesses alike, few companies have not found success marketing on social media platforms. Digital advertising by way of social media continues to hedge out television for the third year in a row. With over 3 billion active users between Facebook and Instagram alone,...

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By: erin On: July 11, 2018 In: Advertising & Marketing, Branding, Design, Uncategorized Comments: 0

  Rebranding your business is an effort that should be carefully considered with thoughtful planning and execution. It requires a top-to-bottom strategy that can get you from old to new seamlessly and with little pushback from your consumers. When done incorrectly, rebranding can be expensive, time-consuming, and let’s not...

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By: erin On: June 22, 2018 In: Uncategorized Comments: 0

Running your business in the social media space has led to numerous conversations with founders and professionals alike about the significance and value of these platforms. Social media is the digital representation of your brand. It’s the quickest way to communicate with your customers, users or fans directly. When...

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By: erin On: June 12, 2018 In: Advertising & Marketing, Branding, Uncategorized Comments: 0

Branding should be one of the primary focuses of your company’s marketing efforts. Writing an effective brand strategy gives your business a leading edge in increasingly competitive market. But what exactly is “branding” and how does it affect a small company like yours? Contrary to popular belief, it is...

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