By: erin On: June 22, 2018 In: Uncategorized Comments: 0

Running your business in the social media space has led to numerous conversations with founders and professionals alike about the significance and value of these platforms. Social media is the digital representation of your brand. It’s the quickest way to communicate with your customers, users or fans directly. When...

Read more
By: erin On: June 12, 2018 In: Advertising & Marketing, Branding, Uncategorized Comments: 0

Branding should be one of the primary focuses of your company’s marketing efforts. Writing an effective brand strategy gives your business a leading edge in increasingly competitive market. But what exactly is “branding” and how does it affect a small company like yours? Contrary to popular belief, it is...

Read more

They tune out every single television commercial. Billboards are nothing more than visual obstructions blocking their otherwise unhindered views of scenic roadways. In their 20 years of using the Internet, they’ve never actually clicked a banner ad. Sales circulars go straight to the trash (or more likely, the recycling...

Read more