By: Mackenzie Maxwell On: May 14, 2015 In: Advertising & Marketing, Social Media Comments: 0

(This is the first part of a two-part series exploring marketing possibilities on Reddit.)

Reddit's mascotReddit boasts itself as being “The Front Page of the Internet.” And while that might seem arrogant, it is an accurate slogan for the content sharing site. Many of the images and videos we see go viral on other social media sites are originally posted on Reddit. Since everyone wants their company’s content to go viral, it’s easy to see Reddit’s marketing appeal.

With 7.55 billion page views a month, Reddit is no small player on the social media stage. We should all be pushing our products and services on this site, right? Well, not so fast.

Like many online communities, Reddit has its quirks and rules that can make a marketer’s job difficult. When posting, it’s important that you follow certain etiquette, or ‘reddiquette’ as it’s often called. The first step to successfully marketing on Reddit is to truly understand what it is and how it works.


Reddit is a content sharing site comprised of many smaller communities, called ‘subreddits.’ These micro communities are marked with ‘/r/’ in front of the name. For example, one subreddit for people interested in copywriting is On Reddit, it is simply referred to as ‘/r/copywriting.’ There are thousands of these sub-communities, so the chances of there being one for your industry are very high.

Getting Started

You can view any of these subreddits without an account, except for a few private communities. However, before you can post anything, vote on content, or subscribe to subreddits, you have to create an account. This requires simply choosing a username and password, and providing an email address. It’s a much simpler process than joining almost any other social networking site.

Once you’ve created an account, you’re officially a ‘redditor,’ and you can begin subscribing to subreddits and participating in the conversations. You will automatically be subscribed to a few default subreddits with more general themes. You can start exploring those to get an idea of how they work, or find more niche communities that fit your needs.

Finding Your Niche

The search bar in the top right corner is going to be your best bet for finding your industry’s subreddits. For example, an advertising agency can search for advertising, design, copywriting, or other topics and find many appropriate subreddits.

Simply hit the ‘subscribe’ button, and you’ll be able to access that subreddit easily and the best content from that community will show up on your home page.

Internet Points

When you log in to Twitter, you see the most recent Tweets from people you follow. Facebook has a complicated algorithm that decides what content gets top priority. But Reddit lets the users decide.

If a piece of content or a comment contributes to the conversation, is fun, or is valuable in some way, you might give it what is called an ‘upvote.’ Content that gains many upvotes in a short time will quickly pass lesser content for the top spot. You can also ‘downvote’ irrelevant content, which will make it appear lower.

This voting system not only determines the placement of content, it also determines a users ‘karma.’ Karma is the accumulation of votes a user has received. Every upvote gives the user one karma point. Every downvote takes away a karma point. These points technically do not matter, but users will look at another user’s karma to determine whether they are spamming, trolling, or actually providing good content.

That’s why it is important to truly become part of the Reddit community before posting anything. But we’ll get into that more in the second part of this blog.

Reddit can be a confusing site at first glance. However, once you dive in and get going, it will become easy to use and understand.

If you have any questions, please feel free to reach out! You can follow us on Facebook, Instagram and Twitter. Or just give us a call.