Despite popular belief, email marketing is not dead. Sure, spammy, unattractive email ads are going the way of the dinosaurs. Consumers are smarter and more demanding than ever; they can see right through a bad e-blast. That just means email marketing has to change, not die.
An effective email campaign can mean big return on investment. In fact, the average return for every dollar spent on email marketing is $44.25. Do you want to get in on this action? Here are a few tips to make the most of your email marketing campaign.
1. Avoid Spam Filters
Every other tip on this list is useless if your email ends up in spam filters instead of inboxes. Avoid using phrases like “FREE!” “BUY TODAY!” and “SALE!” in your email. You know what spam emails looks like; we’ve all gotten them before. Make your message differ from that as much as possible.
2. Have a Catchy Subject Line
So, your email made it to the audience’s inboxes. Now you have to get them to open your message. A good subject line is imperative to achieving this goal. It should engage and intrigue the reader without feeling like spam. Honestly ask yourself if you would open an email with that subject line. If you wouldn’t open it, chances are that your audience won’t either.
3. Get the Copy Right
Great, someone opened your email! Do they have something good to read? If not, they are going to bounce out. Great email copy is written from the perspective of a person to one other person, not a large company to a million people. Make it personal. Don’t let it sound like spam. (Are you sensing a pattern here?)
4. Make it Eye-Catching
Copy is only as great at the design surrounding it. Effective emails effortlessly guide the reader’s eyes from one piece to another. Its color scheme and images should be attention grabbing. Images can be helpful in retaining your reader’s attention, especially if they are clean, bright, and/or have a person in them.
5. Optimize for Mobile
Nearly half of all emails are opened on mobile phones. So, if your email does not look good on a mobile device, you are losing 50% of your customer base almost immediately. Make sure your email looks great on phones and tablets, then watch your analytics take a turn for the better.
6. Know Your Target Audience
Do they like bright colors or more of a neutral palette? Are they night owls or do they check email first thing in the morning? Are they impulsive buyers or savvy shoppers? A little research into these questions and more goes a long way.
7. Give Your Audience Something To Do
Your catchy subject, great copy and beautiful design mean nothing if your audience doesn’t do anything after they read your email. Give them a call to action. You can ask them to visit your site, shop a new sale, or download an app. Know what your goal is and give your audience an easy path to it.
Are you ready to create the perfect email campaign now? Give Duncan/Day a call. We can help you with all of your marketing and advertising needs.