By: Mackenzie Maxwell On: March 23, 2015 In: Advertising & Marketing, Branding Comments: 0

Online ads appeal to the sense of sight. Printed flyers appeal to the sense of touch. Radio advertisements appeal to the sense of sound. Free food samples appeal to the sense of taste. A business may appeal to any combination of these senses in order to earn a consumer’s...

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By: Mackenzie Maxwell On: March 10, 2015 In: Advertising & Marketing, Social Media Comments: 0

The use of the number sign (#) to signify a category online dates back to the 1990s on Internet Relay Chat (IRC). This idea evolved into what we now know as the “hashtag,” which was popularized by Twitter. The first Tweet containing a hashtag was sent out by designer...

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By: Leslie Duncan Blake On: March 04, 2015 In: Social Media Comments: 0

Teenagers do stupid things sometimes. This is not a revolutionary thing to say, and it is not unique to today’s teens. It’s just a fact of life. The teenage years are a time to find boundaries by pushing them, and that often involves saying or doing something ridiculous. As...

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Although the benefits of social media marketing are widely understood, many business owners and executives are understandably overwhelmed by the idea. There seems to be a new social media app popping up every week. Each one has its own set of rules, written or not. It’s easy to find...

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