Though social media has hogged the headlines in advertising and marketing over the last few years, let’s not forget about email marketing.
According to a recent study, email marketing is shown to still be incredibly effective in attracting new customers.
“People who click on emails are three times more likely to buy something than people who click through from social media, and when they do decide to make a purchase, the email group tends to spend more money,” says DigitalTrends.com
Are you engaging your customers through eBlasts or looking to launch a new email marketing campaign? There are a number of things you should consider in order to maximize the effectiveness of your email marketing efforts.
As with any advertising or marketing campaign, timing is of the utmost importance. When it comes to email marketing, there’s the day of the week and the time of day to consider.
Research has shown that Tuesday, Wednesday and Thursday see the highest email opens of the week, with the hours between 2-5 p.m. seeing the most open action.
This one is tricky as it very much depends upon your audience, but most email marketing experts seem to agree on this one piece of advice – Be Short and Effective.
Constant Contact simply says, “As a rule of thumb, I never recommend that you go over a page for an email. In print media, the rule is to keep everything “above the fold” because it has the best chance of being read. In digital media, we call it “above the scroll.”
Just like with a job interview or even a date, first impressions are everything. If you want to be seen through the clutter that is a prospective customer’s daily inbox, your subject line must stand out.
Experts agree that it’s best to be specific and create urgency with your subject line – where a recipient feels inclined to open the email as soon as they receive it for fear of missing out.
As a full service advertising and marketing agency in Plano, Duncan/Day has the know-how and experience to make your email marketing campaign a success. Contact us today!