By: Daniel Sweeney On: May 31, 2013 In: Advertising & Marketing Comments: 0

Long before Facebook, Twitter and even MySpace, there was the mass media was divided into three chief categories: print, television and radio. Advertisers ran radio spots, put up billboards and turned the spotlight on celebrity spokespersons to shill their brands to consumers, listeners and viewers. There was no DVR,...

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By: Daniel Sweeney On: May 07, 2013 In: Advertising & Marketing, Social Media Comments: 0

Later this afternoon, comedian and Twitter savant, Rob Delaney, is set to seize control of Major League Baseball’s Twitter account, @MLB. (Mashable) Is Delaney a former player? A talking head analyst? No, but as stated above, he’s slouch when it comes to fun, engaging writing and social media –...

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