By: Daniel Sweeney On: October 11, 2012 In: Advertising & Marketing Comments: 0

Lightening, surfing, leather jackets and hair metal. Did Milton Bradley go Inception on me as a child to create an ad that spoke directly to me?

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By: Daniel Sweeney On: October 10, 2012 In: Advertising & Marketing Comments: 0

When Facebook and Microsoft formed a partnership for banner ad syndication in August 2006, it marked the beginning of the social network’s rise to prominence in the realm of online advertising and marketing. A little over a year later, in November 2007, Facebook introduced users and businesses to Facebook...

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By: Daniel Sweeney On: October 05, 2012 In: Advertising & Marketing Comments: 0

In the good ol’ days the price of a little shameless self-promotion was simply your own humility, but all that’s changed with Facebook’s latest announcement. This past Wednesday Facebook rolled out its latest feature – personalized promoted status updates. Anyone manning a brand page should be familiar with the...

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By: Daniel Sweeney On: October 04, 2012 In: Advertising & Marketing Comments: 0

Gotta have my pops. Not the call to action you’ve come to expect in a television commercial, but rather a declarative statement. The hidden context in that proclamation being, “Corn Pops are so good, so delicious, so incredibly pleasing to my palate that they are absolutely critical to my...

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By: Daniel Sweeney On: October 03, 2012 In: Advertising & Marketing Comments: 0

If you’re unfamiliar with Advertising Week it can best be described as the world’s premier annual gathering of marketing and communications leaders each year in New York City. If you’re like me and can’t make to NYC this week, you’re probably following the event closely via blogs and social...

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